Recent Trends in Advertising
With a view to provide information regarding the recent changes in advertising, department organized a workshop on “Recent Trends in Advertising” on 22nd August 2019. Resource person, Dr Ruchi Gupta , Assistant Professor , Shaheed Bhagat Singh College ,University of Delhi talked about about digital advertising , native advertising , breaking stereotypes and old age taboos in today’s advertising era , usage of advergames by brands , customer engagement and story telling concept in the advertising. The session was made interesting by showing advertisements through the videos and PowerPoint presentation.
Posted By : Aditi | Posted On : 10-04-2020 | At : 12:18:53