In a way, you are right. However, given the fact that Instagram is becoming one of the most important marketing platforms for social media marketers that you need to add to your social media audit. Besides making your page look professional, these details also help your social media profile rank high in the search engines. Your email address will not be published. There are no exceptions because people have started to use Facebook for searching products and services. Compare how engaged they are for each network and try looking for indicators as to why. The basis of a social media audit is to compile the client’s social media assets for an accurate assessment of their online presence. It has come a long way from being a way to socialize on the web and entertain yourself. However, as more and more marketers find success with social media, it’s also turning out to be a great way to grow your business. Every social media platform offers analytics and insights that you need to take advantage of. However, the process is simple and straightforward. Right from the engagement rate to number of Likes received to the audience demographics — by understanding Facebook Insights, you will know: It doesn’t matter how big or small your Facebook Page is. Do they have at least 5 boards with 5 Pins? With that said, here are some helpful demographic statistics in the US according to Pew Research: If you have never conducted a social media audit before, you may find it a little difficult or even intimidating to get started on it. This might be part of a consulting session where you go through their sites one by one and point out things that need to change. This is different from the overall engagement your content generates. How? Ben spends most of his time consulting with clients and setting the digital strategy for campaigns. How is your performance and what you can do to improve it? Are they using good keywords in Board titles? There are a number of valid reasons to do a social media audit, some of which are: Doing a social media audit gives you a whole new clarity that you wouldn’t have found before. The more people are engaging with your posts, the higher is your engagement per follower. The end result will be a stronger social media presence fueled by great content. Which means, you can fix them on time. Are they tweeting 5x per day minimum? Keep it concise. LYFE Marketing, Copyright All Rights Reserved © 2020, This is exactly why social media marketing is slowly but steadily becoming one the most powerful forms of Internet marketing. How can you do a social media audit? The strategy will describe the situation you want to reach in … But you’ll have a high return on your time investment, if you focus on the right elements. Make a list of every social media profile or page operated by your brand or by yourself as an individual. It’s also worth noting that the United States happens to be the leading market with more than 14.8 billion US. If you are already active on social networks, you may need to perform a social media audit to define your starting point. Learn how a social media audit is like a health and wellness check up for your brand's marketing results. You already have access to every tool you need to conduct an effective social media audit, so why not take the step? Or else you lose a potential customer. Simple: conducting an effective social media audit helps you find out what actions make the crucial 20%. Are your competitors using similar tactics or are they doing something better? You can go to a variety of depths with an audit from a quick overview down to a much bigger audit that also involves future strategy. Now, measuring social media engagement is not just about your top performing posts or the amount of “likes” your imagery has generated on your Instagram account. Anybody can hit a like to a photo, but it takes someone who is really engaged to actually leave a meaningful comment. In this video i (Tom Spencer) show you how i create social media marketing audits for businesses. Or maybe this is a special service you offer with the opportunity to have you do the work for your client. Which can only be seen and understood with the help of the right metrics. When you begin to study Facebook Insights, you’ll not only know how effective your marketing campaign is, but also how you can improve your Facebook Page and get those details right. By knowing the weaknesses and strengths of your execution, you’ll be in a better position to improve it. You can weave this into your strategy costs or charge as a separate service. (including retweeting and tweeting others). Are they using some form of lead capture? It’ll help you discover what exactly you’re doing wrong and how you can improve it so that your audience is able to connect to your content. The best and the most effective way to analyze and understand how your social media activities are faring is to conduct a proper social media audit. But in the end, it will allow you to make many minor tweaks that will only enhance your social media marketing campaign on a broader scale. Landing a new social media gig can put a smile on your face for months. Do they have a Business account with verified website? Step #1 List Accounts Your social media audit should efficiently help you find the answers for the right questions, so that you’re constantly improving. Posted 12.31.2020 by Josh Krakauer. By completing an audit, that includes an analysis of owned marketing assets, you better understand how content is being created, what content is being effectively repurposed and what is developed specifically for social media only. ... You can run audits for your client websites, add results to client portals, online dashboards and show your progress in automated reports. What’s working for them? Of course not. The meat of a social media audit comes down to digging deep: using analytics to evaluate the job already done, and uncover ways to do better. Your content is working and you should continue doing it more. You can use tools like Snagit or Camtasia for pre-recording. Start by analyzing your social media pages/profiles…, 2. Your social media marketing is incomplete without a complete business profile. Do they have a good Professional headline? Using this metric you’ll get an understanding of the number of comments/likes a post gets “per individual follower”. Next, analyze competitors and influencers…. (not too busy, nice design, well-branded). The number one reason, Not the DIY type of business owner? Here is a list of actionable steps you can take to conduct an audit of your current social media activity. Six Social Media Discovery Questions We Ask Every Potential Client These simple discovery questions tell us everything we need to know about how social fits into a brand’s big picture. A social media audit is an examination of your business’ social media presence to determine whether the work you are putting in is worth the return on investment. The burning question is, how do you as a business get the most out of, What strategy is working and giving you optimum results, What isn’t working and is repeatedly failing to give good returns, What can be done to achieve better results on your chosen social media platforms. Almost all of the time, I relied on social media audits. Do you want to create a strong social media content strategy? Look at your competitors who are getting good results to see what type of content they post and how often. And one of the most effective ways to do that is to measure engagements per follower. If you look at the stats, worldwide social media advertising investments are predicted to grow from 32 billion US. A recorded video tour can be helpful so they don’t have to take notes while you give pointers. So when someone visits your profile, they ought to know about your company and what you offer to help them make a decision. The data offered by Facebook Insights is a goldmine which makes it an analytics tool that no social media marketer can afford to ignore. So the more updated your Facebook business page is, the more authentic you look to your professional customers. A social media strategy is a summary of everything you plan to do and hope to achieve on social media. Also, make sure the images you use are high quality for best results. This lets you focus in the right direction and ensures you’re not wasting time on activities that are not worth it. This doesn’t necessarily mean that you have to spend a lot of time conducting it. But for written work, you will need to make sure you allow enough time to do the evaluation and write up the results. It helps your followers understand what your business is about and also lets you connect with your brand story. Analyzing the success and failure of your social media campaign in terms of conversions and finding out what factors are actually affecting the core conversion rate. So by measuring the engagement your hashtags are generating, you’ll know which ones to use and which ones to avoid. This is an essential step in a social media audit (as well as a core part of your social media audit report) that many marketers forget. Where can they improve? Please note that if you are running a local business and have a real, physical location, you have to complete your profile at all costs. According to Social Media Examiner, only 42% of marketers were able to keep measure of their social media marketing efforts. Do they have a complete About Section with website listed? Lauren specializes in social strategy, which includes performing social audits for Convince & Convert’s clients and helping brands make social media work for them. In order to conduct an effective social media audit, it’s crucial that you start on the right note. Look at some content pieces to see how often and where keywords are being used to see if the content team is doing … Before you create a social media strategy for a new client, you will need to do a thorough audit of their social media accounts. In this article, I’ll share with you how I go about social media audits and my process. To start off, you need to begin by focusing on the most crucial elements of your Facebook page. Because when you’re hired to do social media work for a company or organization, they’ll need your help on an ongoing basis. This doesn’t necessarily mean that you have to spend a lot of time conducting it. There are many amazing Social Media monitoring tools that are designed to help you understand what your clients want and need, so that you can adjust to … Like discussed earlier, running a social media audit is most useful at the start of planning a major social media strategy revamp. It’s also about finding the right balance between channels to make your social media strategy successful. In order to achieve the right imagery on Facebook, just be creative and keep in mind what Facebook wants in terms of image sizing. Variety of content – images, links, videos, promotional content. Your email address will not be published. This part of the template is for a quick glance at overall performance. Maybe it’s some bullet points with screenshots on what needs to change and how to change it. Or else you may end up wasting both time and money. You can also see my post on how to price your social media services to get some ideas on pricing. In order to conduct an effective social media audit, it’s crucial that you start on the right note. Save my name, email, and website in this browser for the next time I comment. You just need to be where your target market is at. If you find an increase in this metric, it means that you are doing it right. Also, your content is more likely to be found by people who are not following you but are interested. Please keep in mind that it’s not just about finding the right channel here. Auditing a Facebook page is often the first step. Even though Facebook may not be Google, it is still where many users are searching for relevant businesses. (720) 432-4632 –, Facebook Ads and Apple iOS 14 Changes: How to Prepare, Facebook Ads Shut Down: 2 Issues to Watch, Adding the Facebook Pixel to Multiple Sites, Facebook Marketing All-in-One for Dummies, Learning Limited in Facebook Ads: What it Means and How to Respond. How your page has grown in the past and how it is currently growing. While some inexperienced social media managers may choose to charge hourly, this quickly becomes a problem. There are many companies that don’t see it as an important step, and end up losing more than they should with their social media marketing activities. 5 Key Questions to Ask When Landing Your Next Social Media Client By Nick Usborne. Are they regularly Circling and being circled. However, now that you’re doing your Facebook social media audit, you should pay your profile the attention it deserves. Use Social Media Monitoring Tools . See if these profiles/pages have been filled out with the right details and convey your main message. 10 Creative Graphic Design Tips for Social Media, 15 Engaging Types of Online Advertising for Businesses to Increase Traffic, 7 Ways to Increase Facebook Engagement – Algorithm Hacks That Really Work, How Much Do Facebook Ads Cost in 2021: How Much to Spend on Facebook Ads, How to Get Free Instagram Followers: 8 Methods to Use in 2021. Recurring revenue allows you to focus on serving your clients without having to always bring new clients in the door every month. The Blueprint goes through the process of auditing your socials step-by-step. Observe how competitors and influencers use imagery on their profiles and how it is helping them with their branding efforts. An audit assesses how well your current activities are working for you, what needs adjusting, and what is no longer working. These questions are designed to help you get all the information required to work with your client’s social media strategy. dollars in the coming year. Today, you’ll find that every major social media network has matured into a powerful marketing medium to promote products, build audiences and increase sales. With proper planning, you can do a social media audit in as little as 15 minutes. Have they connected their other social accounts in their bio? Portraying your brand in a positive light in front of your prospects and customers. A social media audit is critical for a social media campaign that gives a positive ROI. There’s more than one way to do so. Is your content focused in the right direction and can it do better? Running a social media audit isn’t something that needs to be done weekly, monthly, or even quarterly. You also need to take a look at the comments your visual content is receiving. Have claimed your Facebook page URL name that reflects your brand (example: Facebook.com/brandname). You’ll look at metrics like engagement, referral traffic, publishing frequency, and click-through rate. Social media sites like Facebook and Twitter will offer you the needed access to analytics data so that you can improve your social media marketing campaign. There are no exceptions because people have started to use Facebook for searching products and services. Managing your social media platforms are now easier than ever. If you follow what I’ve outlined in this article, you can complete yours in as little as 30 minutes. by Andrea Vahl | Mar 24, 2015 | Social Media | 3 comments. I believe that creating digital marketing audits for your potential clients is … Hashtags are used by everyone, right from individual users to big brands. For the cover photo, you can get creative with a tagline or something that can impress your audience. Keep a tab on your progress by following up on each of your goals and comparing them to your overall performance over a period of 1-3 years. What types of content are they producing that will help their social media strategy? From that, you can check you are operating on the best social channels for your brand, and that you are running each account effectively. Besides making your page look professional, these details also help your social media profile. What makes a social media audit work is the fact that when it is done right, it can help you find the smallest of the issues. Or else you lose a potential customer. This doesn’t necessarily mean that you have to spend a lot of time conducting it. You should also analyze and reassess your goals using this same plan. If you are an Instagram user, you should know how common hashtag usage is. Please note that if you are running a local business and have a real, physical location, you have to complete your profile at all costs. Also, what do you do to ensure your social media ROI is precisely measured at all times? Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. As you do more of these, you will then get a better feel for how long they take. Why a Social Media Marketing Onboarding Process Is Important. Knowing your position with your competitors so that you can start applying tactics that they are ignoring. Do they have a robust Summary section with keywords and media? Start your 7-day ReportGarden free trial. But if you’re not seeing many comments (even though you should be getting them), then there’s a problem. By having a social media audit, you will be able to find out which of these social media platforms works for your brand, and the ones that don’t. Not just of small businesses, but also of many known brands. You may argue that the look and feel of your Facebook page isn’t that important. If you manage social media for clients, a social media audit is an essential first step to take. Used by top digital marketing agencies to create white label Social Media dashboards and reports for clients. In order to conduct an effective social media audit, it’s crucial that you start on the right note. Or you can simply use a minimalist-looking logo along with a high quality, animated cover picture to draw in the attention of your target audience. As simple as that term may sound, the answer to how to audit a Facebook page involves craft, skill, and science. To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit. Conducting a social media audit is a key part of your campaign strategy. It’s meant as an inventory and organization tool, not a way to track your social growth or engagement. In this case it could be part of your hourly rate. Automated Social Media reports for Agencies and Freelancer. Years even. Keep in mind that as a business, it is not necessary for you to be on every social media platform out there. You can then decide if you want to keep all of them, or be less active in some. When you’re finished, you’ll have a single strategy document for all your social channels, with key details at your fingertips. This includes: Bio and “About” language (when in doubt, refer to your style guide) Profile and banner … What matters is you are not ignoring the details. Even though Facebook may not be Google, it is still where many users are searching for relevant businesses. Without it, you won’t know where a client is going, let alone what you need to do to get them there. You might try doing an sample of one of their sites as a way to gauge what to quote. What are their competitors doing on social media? A social media audit creates a clear picture of your current social efforts and shows you the best way to improve results. What does this have to do with a social media audit? ... UK, the company took on Australian clients when Ben emigrated to Brisbane in November 2006. In this article, I’ll share with you how I go about social media audits and my process. Required fields are marked *. It guides your actions and lets you know whether you’re succeeding or failing. 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