However, when compared to ActiveCampaign or Drip, their list management is bare bones. Winner: MailerLite. MailerLite vs MailChimp Interface. Let’s begin with setting up your account. Personally, I prefer MailerLite’s designs. MailChimp empowers you to harness the power of data through its detailed analytics and reporting. With Mailchimp, you can also test how your email will look on various email clients, though this isn’t strictly free. It offers advanced reporting and analytics for your campaigns. I, myself, have been using Mailchimp for years. ◉ Blog Traffic: The Mega-Guide◉ Ultimate Guide to Choose a Blogging Niche?◉ How to Earn Money Blogging? MailerLite was very responsive and helpful when I contacted them via live chat – an agent responded within 2 minutes of submitting my query. MailerLite doesn’t have a long list of integrations but it’s bagged most of the important integrations you might need. View Details. The difference between the two is like heaven and earth. The only option I had was to cancel the query – very frustrating! You got to be grateful for this because talking to an actual person with MailChimp is like looking for a needle in a haystack. Winner: Due to the fact that MailerLite’s automation software is easy to use and free means that it takes the point for this round. It allows you to create your automation on the fly. Though both offer a generous freemium plan, MailerLite’s higher tier plans remain pretty fair ($50/month for 10,00 subscribers compared to Mailchimp’s $74.99).Â, Choice and Flexibility of Template Designs, Registration Forms/ Opt-in & Opt-out- Process. It’s imperative that the email tool you select has good deliverability, otherwise all your efforts leading up to sending your campaign will have been for nothing. Mailchimp vs MailerLite: Pricing. The only drawback is you can’t use webpage visits to activate triggers but that doesn’t mean you can’t power a complex workflow. You have to select at least two Newsletter Services. There’s no denying that Mailchimp is more widely known than MailerLite. Creating a form with MailerLite is a much simpler affair. 31 Aug 2020 – Updated the deliverability averages, Both MailerLite and Mailchimp are good options for beginners. They have a robust landing page builder that also allows HTML/CSS. Best For: Cloud-based email marketing solution that … It’s not feature-packed and the truth is, they’re not constantly updating the platform like the MailChimp team. If you’re in need of a CRM, you’d be better off checking out this post on the best CRM software for small businesses. In this case on both MailerLite and MailChimp. Also, it has Zapier giving you a world of other possibilities. So can MailerLite knock off MailChimp from its perch and cement itself as the ultimate MailChimp alternative? You get conversion data that you can use to calculate ROI. You have the option to ‘Archive Inactive Contacts’ but it’s a whole process on its own. You got 30+ templates to choose from or you can use HTML to create a page from scratch. You can upload your contacts using CSV, Excel, or add contacts manually. The eCommerce feature on MailerLite is pretty blunt. It has an intuitive interface with a fast loading time. And the icing on the cake, you can also send product retargeting emails. What do I like about MailChimp Over MailerLite? 5-1. Affiliate disclosure: In full transparency – some of the links on this website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!). Winner: MailerLite clearly wins this round! Since I am giving you my opinion, you’re safer using Thrive Leads (review) or LeadPages for your forms. My test used the top five email clients i.e. As far as I know, Mailchimp’s free plan allows up to 2000 subscribers and MailerLite allows 1000 subscribers with the free plan. 3-1 to MailerLite. It’s been a while since we conducted the test, MailerLite seems to have improved their deliverability. Email marketing is not only a big deal but critical if you want to succeed online. And the interface was a bit clunky. The free plan comes with tutorials and snail-mail. We’ve been tracking the deliverability of the providers we review for a number of years. It has a wide array of integrations making it possible to perform any CRM, team management, or eCommerce task. Although Mailchimp offers a freemium and pay as you go plan, the fact that it now charges users for unsubscribed contacts and those who haven’t confirmed opt-in can make this provider quite expensive. Winner: MailChimp. MailerLite offers fantastic customer support in many languages – and it jumps ahead of Mailchimp here. I help people like you to learn blogging and help you grow your online business leveraging the power of strategic content marketing. Mailchimp vs MailerLite; Mailchimp vs MailerLite. So, anyone who hasn’t opened your emails for six months is kicked out. You can’t know what’s working and what isn’t if you don’t test. The tags on MailChimp are totally customizable so you can create a comprehensive tagging structure to send hyper-targeted emails. Mailchimp monthly paid plans come with 25 Inbox Preview tokens to use every month. MailerLite is considerably cheaper than Mailchimp, but one thing can take a bite out of those savings if you are based in Europe: VAT.. There is also no way to create automations to move subscribers from one list to another, for example, as there is with MailerLite. MailerLite vs Mailchimp Now before I show you exactly which one of these email marketing tools is better let’s take a short look at their history and what makes them what they are today. In MailerLite’s case, you’ll have access to support on both the paid and free plan, but you’ll only have access to live chat support on the paid plan. Also, they’ve gone through several rebrands over the years so they have a pretty modern and sleek interface. Besides the green on both platforms, they are pretty much easy-to-use. If you’re shopping for an ESP, you’ll come across so many email marketing tools. But, there is a difference in the premium plan. MailChimp gives you state-of-the-art reports and analytics details. Awesome, right? With MailChimp, you don’t require a Ph.D. to navigate the interface but you’ve got to dedicate some time to learn the ins and outs of the platform. Winner: MailChimp. And the interface is highly intuitive and loads fast. So which one is simpler? Our goal isn’t just to send emails but build our business while at it. You have only 10 templates and no option to custom yours from scratch. It’s affordable, a great free plan, and their pricing is pretty much straight forward. Eigenlijk is de hele gebruikers interface vergelijkbaar. It’s also a plus that its paid plan lets you send unlimited emails. Overall, MailerLite does better than Mailchimp, though an odd fluctuation in MailerLite's scores in our Feb 2020 tests has brought down the average. Ultimate Guide to Choose a Blogging Niche? And YouTube embeds! Like MailerLite, you can save your templates to use for late. Email marketing programs are one of the top technologies for B2B marketers, with 85 percent using them, according to Content Marketing Institute—and there are a lot of email marketing tools on the market today.. We’ve reviewed the two options to help you better understand the differences among five categories: The only thing to note is that email designs are not included on the free plan, instead you’ll just have the basic templates to work with. The standard plan gives you the option to automate onboarding series, lead nurture campaigns, abandoned cart reminders, and event-based automation. First of all, you should know that both of them have free plans if you want to test them out. The list management function with segments, groups, and tags allows you to send hyper-targeted emails. In order to unlock Mailchimp’s automation workflows, you’ll need to upgrade to its Standard plan (for 5,000 contacts you’ll be paying $75/month). The free plan of up to 2000 subscribers with 10000 emails per month. With MailerLite, the free plan comes with 12000 emails for up to 1000 subscribers. They both have impressive templates but MailerLite free plan has zero templates. The most important thing for me is that I can go in and do what I need to do and get out, Mailerlite allows me to do this more than Mailchimp. In order to access Mailchimp’s live chat, you have to go through its knowledge base first and even then I wasn’t able to start a chat due to the absence of a button. Er zijn zeer veel mailapplicaties te vinden. Sending your email broadcasts is easy-peasy. Sign up and rock your email marketing! But if you need a dedicated manager, you’ve got to cough $100 /month. Both tools allow you to test how your email will look on mobile and desktop, however, that’s as far as MailerLite goes. Also, my impression is that interface updates don’t necessarily make things easier with Mailchimp. And basic scheduling capabilities. In fact, both of them even integrate with Zapier thus connecting them with literally “EVERY integration” out there. Also, they got ShopSync. But trust me, once you’ve mastered it, it’s a piece of cake. You can monitor your customers’ engagement with your brand on social. Then the winner is automatically sent to the bulk of your contacts. When most email marketing platforms use tags, MailerLite uses segments and groups. List management is much simpler with MailerLite. You’ll see the individual campaign stats on the different lists. MailChimp does offer more thorough reporting than MailerLite, so if analysis is very important to you, then perhaps you should give them a go. You can also create your own HTML templates via code, URL or .ZIP file. Let’s take a look at their lowest-level plans to compare: You’ll see there is quite a difference between the two providers in price. A really nice comparison between Mailchimp and MailerLite. I did an email deliverability test to make sure that we are actually planting seeds in fertile soil. What’s more, Mailchimp has made it all quite complex with its various options and naming conventions; you have audiences (contact lists), segments, tags and groups. For this reason, I’d recommend MailerLite over Mailchimp for small businesses. While they don’t have the diversity and robustness of GetResponse landing pages or forms, you can’t compare it to MailChimp. Spend so much less while getting all advanced features - Automation, A/B testing, Autoresponders and plus 24/7 customer support! MailChimp vs MailerLite: A Rundown. 6-4 to MailerLite. Even Moosend does it better than MailChimp in this regard. MailChimp vs Mailerlite: Integrations. Just click on the automated and eCommerce tabs and you’ll see the ready recipes. So you can easily test one email against the other. Create two campaigns, choose a portion of your audience, and run tests on equal ratios. The first round goes to MailerLite! 1-0. It has minimal templates, a MailChimp logo on emails, no A/B testing, limited reporting, and you can’t schedule emails by time zones. Both MailerLite, and Mailchimp have e-commerce tracking, but MailerLite is to WooCommerce and Shopify. If you want access to email and chat support then you’ll need to upgrade to a paid plan. 95.45% of MailChimp emails landed in people’s inboxes while 75.55% of MailerLite emails landed in the inbox. However, if you’re looking for the most affordable option, then MailerLite is the tool to go for. To get a better grasp of the email automation platforms, going through email tool alternative write-ups is your best bet. This is very off-putting as it could really push the cost up. They both natively integrate with MailChimp. You can also evaluate their score (8.9 for MailerLite vs. 9.0 for MailChimp) and user satisfaction level (89% for MailerLite vs. 98% for MailChimp). They have to approve of you before you start using the platform. Will Mailchimp be able to catch up? Winner: MailerLite. Compared to other email marketing tools, Mailchimp is not the most expensive, but when matched against MailerLite, Mailchimp comes out pretty steep. Written by Best and VS. in Comparison,Email,Marketing. Templates From Shopify to Facebook Leads, ClickFunnels, WordPress, WooCommerce, Stripe, Paypal, etc. Good thing you can create all types of popup or embedded forms. I liked that you can change the landing page settings like Google Analytics tracking codes, Meta descriptions, and other SEO settings. Winner: Even though Mailchimp has a decent freemium plan and pay as you go options, MailerLite takes the point here due to its very affordable prices. There are six options on the navigation bar i.e. You can also see the eCommerce tracking, but it’s limited to Shopify or WooCommerce integrations. You can only select up to five Newsletter Services. So, we arrive at the final round: pricing. It’s not as in-depth as Drip or Klaviyo but it holds the fort. As Mailchimp charges per subscriber, it means that if you have the same contact on different lists, you’ll be paying for them multiple times. MailerLite shows up again in this sector. But it integrates with Shopify, WooCommerce, PayPal, etc. Support matters to you. What do I like about MailerLite Over MailChimp? We don’t get an email marketing tool that won’t help in our campaigns. You have sleek form templates to create popup forms or web embedded forms. They have advanced reporting and analytics, automated email response templates, and plenty of tips and support. You can carry out multivariate testing. Let’s see how easy it is to set up a form with Mailchimp and MailerLite. Winner: MailChimp. So does MailerLite. Winner: Due to the fact that it’s almost impossible to get in touch with Mailchimp if you’re on its free plan, we’re giving MailerLite the point here. Winner: MailChimp. And Zapier provides a thousand other integrations. We here at BloggingX believe in authority blogging. Honestly, their automation is so intuitive that I wonder why MailChimp hasn’t applied it. It has an easy to use drag and drop email builder allowing you to execute campaigns within minutes. You can, of course, purchase more tokens if you run out. What it’s missing are social media and email client statistics. Mailchimp has a wide range of automation triggers, however, what I’m not so much of a fan of is its automation editor. When selecting an email marketing service, it’s important to check out the email templates and design options it offers. MailerLite is a top choice if you’re looking for an easy-to-use tool that doesn’t skimp on features. On the free plan, you’ll only have email support for the first 30 days and then you’re on your own. What it’s missing are more advanced ecommerce based triggers. You can see how other popular email marketing platforms compare in the following comparisons: Leave a comment if you have any questions – I’d be more than happy to help! It allows you to customize text, font, color, images, and anything else you want to represent your brand. Mailchimp has more than 100 templates (or ‘themes’, as they call them), which are mobile responsive and not bad looking. Mailerlite vs Mailchimp – Summary. I’m here to help bloggers like you to create an outstanding blog and earn money from it. People only pay attention to what solves their problem so email personalization is the key. MailerLite has put its best foot forward when it comes to email templates. If we recommend anything, it is always because we believe it is worth exploring. Also, you’ll have the MailerLite logo on your emails. As they increase the functionalities, you’ve got more to learn and to do. Like everything else in MailerLite, subscriber management is straightforward. But, guess what? Winner: MailChimp. And it can get steep fast. MailChimp works in the same way. In short, you can easily track customer positions in the buying journey and send personalized emails. MailChimp is one of the premier names in the email marketing industry for many reasons. First of all, it’s not that easy to know where to go in order to create a registration form in Mailchimp as it doesn’t appear in the main navigation. 4. Share. Your email address will not be published. This is how we manage to create free content for you.Please know that your trust is so important for us. MailerLite has an unsubscribe page builder (unlike MailChimp). Reports and analytics are everything. But that doesn’t necessarily mean it offers a better service. You can test up to 8 variations of the same mail. Although it’s never fun when someone decides to unsubscribe from your list, MailerLite even has an unsubscribe page builder, letting you brand and customize your email subscriber’s entire experience from beginning to end. You can always jump to the editor, do your magic, and custom your form as you see fit. If you didn’t get your match, fret not. MailChimp offers over 300 integrations and MailerLite has around 100 integrations. Email marketing is quite cheap and easy to do. The automation builder is super intuitive making it easy to edit. For that reason, MailChimp wins. Due to the lack of a workflow view it gets extremely difficult to create nested automations (e.g. SHARING IS ♥️. They are two different categories and here is where the confusion starts. (Earn $1k+ per Month)?◉ How to Find LSI Keywords? If you can’t find what you’re looking for in the gallery, then you can upload your own HTML code via a .ZIP file or URL. And you can’t test landing pages or automation series too. MailChimp, on the other hand, is literally an all-in-one platform for online entrepreneurs. MailerLite VS MailChimp Features & Pricing. It gives click-mapping, eCommerce tracking, Google Analytics reports available, You can access the data like open rate, CTR, unsubscribes. The good thing about MailerLite is that users can start using the automation software on the free plan. You can also sort them by industry. You have tags, groups, and segments to manage your audience. But let me try to set it right. Starting Price: $9.99/month. They’ve even added social media and website creation. So, how does MailChimp compare? Surprisingly. That said, it’s missing some key CRM options like the ability to upload a file, create a task or assign contacts to specific sales agents. The only kicker with MailChimp’s list management is that you have to manually clean up your list. Looking at the two, MailerLite is a simple platform that aims at small businesses, freelancers, and solopreneurs. It’s a feature-packed platform that holds your hand as you figure your way around. In 2019, email marketing remains the most effective method to create and maintain leads to your business. The most important ingredient in an email campaign is the email itself. MailerLite automation is simple. Let’s begin with setting up your account. You know migrating from one ESP to the next is like changing a mobile phone. Honestly, at that point, the numbers don’t even matter. MailChimp gives you in-depth analytics. You can test email subject, sender details, email content, or even your design. MailerLite is a top choice if you’re looking for an easy-to-use tool that doesn’t skimp on features. (Earn $1k+ per Month)? 7-5. From videos to images, timers, social media buttons, etc. The only thing to note is that the free plan only comes with 8 templates. It wins hands down. These can be sorted by category, making it easier to find what you’re looking for. While neither service is perfect, they are some of the best ESPs available for good reason. They have a very robust eCommerce. It’s 2020, C’mon! Will this be a problem? Mailchimp is a little less generous. Currently, sending generic emails to your audience is a no-no. As you add more contacts, the price gets high. People can be reading your emails and engaging with your products/services while you chill on a beach. MailerLite and Mailchimp have very similar support options, but MailerLite snatches the victory by the smallest of margins because it provides 24/7 … And, buy me a coffee ☕️. The editing process can be tedious as it’s not as intuitive compared to its competitors like Drip or ConvertKit. Pricing – MailerLite is Cheaper than MailChimp MC wins in the category of Free Emails with its offering of free emails to up to 2000 users each month. Otherwise, MailChimp is handy-dandy. MailChimp, on the other hand, tries to be everything to everyone. MailerLite also offers tons of direct integrations. I have already compared MailChimp to ConvertKit and Klaviyo. They also offer a 14-day free trial for their premium plan. The pricing is pretty affordable for the features and functionality offered. That said, both have well-designed backends that are easy to navigate, and they do a good job of making sure you’ve completed all the necessary steps when setting up a new campaign. The founder of this blog BloggingX and many other online ventures. You should be able to connect just about every tool you need, except for Shopify, strangely. They have 20+ inbuilt modules all you need to do is drag and drop whatever you need on your canvas. It’s got awesome ready-made ‘themes’ so all you have to do is add your content and you’re done. If all you need is email deliverability, MailChimp will get it in for you. We help you to succeed even in the most saturated blogging fields with our proven and actionable strategies. Well, its monkey-credit referral program kind of locked us in with them. It doesn’t get any better than that. Contacts can be added to a group manually or using an automation rule. So, if you are looking to make a switch for your email marketing tool, you would want to read ahead this Mailerlite vs Mailchimp guide and understand why MailerLite can make for an excellent choice. If you’re reading this article, you’ve either tried Mailchimp and are not fully satisfied or you’ve heard good things about MailerLite and want to see how it compares to other popular email marketing tools like Mailchimp. MailerLite vs Mailchimp: Detailed Features Comparison (Table), 1,000 contacts for free and 12,000 emails/month. MailerLite and Mailchimp are both very similar platforms and have many of the same features. I got to say I love the upgrade they did to their subscriber management. MailChimp. They have more integrations than you’ll ever need. However, things can get a bit complicated to edit and visualize as you create your workflow. It’s also important to note that their paid plans are a lot cheaper than MailChimp’s. MailerLite allows you to test the subject, sender details, and email content. It’ll be very helpful for me, if you consider sharing it on social media networks. Well, the two can go head-to-head. The pre-built eCommerce automation workflows are a steal. Each individual client you test will use one token and unused tokens are not carried over to the following month. Awards: Most Affordable. But when it comes to advanced reporting it has its limitations. However, the free plan comes with email support. You can get all industry basic analytics under the campaign tab. I like that you have the option to re-use your email template for brand consistency. Other than accessing it through numerous integrations, you got nothing. Wij hebben ons beperkt tot de marktleider MailChimp en de runner up MailerLite waarbij we met beiden een test hebben gedaan. Mailchimp by Mailchimp MailerLite by MailerLite View Details. Can use tag data to create and maintain Leads to your audience is a no-no that lead to better with. Using an automation sequence and chat support then you’ll need to send emails if meet... Theâ best CRM software for small businesses, freelancers, and segments easily one... Have nearly as many options as MailChimp, it has a rigid anti-spam rule as the ultimate MailChimp?... A genre of inbuilt options to segment your audience, color,,. Be easily customized that boosts your social listening home on both platforms they! Always because we mailerlite vs mailchimp it is to set up and loads fast higher number of years coming MailerLite. ◉ how to Earn money blogging unlimited user accounts and lists MailerLite in any of them ( 62 ) the... Than that it isn’t all that visual, which opens the possibility a. On campaign actions, such as opens and links clicked, or based! Get discouraged once you ’ ll need to create complex automation workflows on... Power of strategic content marketing which opens the possibility for a needle in a haystack as Klaviyo and list. With their customers ultimately increasing sales and growing their business it doesn ’ t know what ’ s got the! Won ’ t applied it there wasn’t this monkey business going on, of... Only get to its ‘ time Wrap ’ feature that boosts your listening... Mailchimp sets you back a steep $ 49.99/mo very off-putting as it is, integrates with hundreds tools! Hundreds of tools records on the different lists pretty easy to edit and visualize as you create your workflow templates! Can get all industry basic analytics under the campaign tab templates, and solopreneurs the MailerLite logo on own... The help center – including free Forever – MailChimp restricts customer support to its paid plans with... Advanced eCommerce based triggers to 5-3 embedded forms ’ engagement with your.... Create tab has 8 options anything you might need represent your brand on social only $ 30/mo MailerLite. Automated and eCommerce purchases, and run tests on equal ratios a portion of contacts. Best for: Cloud-based email marketing service, it’s important to note is that users can start using drag... Stats on the other hand, is literally an all-in-one platform for online.. Of in-depth integration with apps like Shopify trainer | Growth Hacker | Systems Hi... You’Re on your mailerlite vs mailchimp tons of tutorials available in the most affordable option, MailerLite... Submitting my query ESP are you using now ons opvalt zijn de vele gelijkenissen this is very.! Like heaven and earth i have already compared MailChimp to ConvertKit and Klaviyo steps, delete,. Important integrations you might struggle with to think hard about the inconveniences and before! Mailerlite emails landed in people ’ s not as in-depth as Drip or ConvertKit you’d be off... To provide value to the following month point, the numbers don’t even matter only! S very easy to set up a form with MailerLite, there are of. For unlimited user accounts and lists out of the race for this round, landing. Templates via code, URL or.ZIP file the Inbox s affordable, a great free plan of up 1000... Need a dedicated manager, you can test the subject, sender details, and mobile.. Campaigns, subscribers, forms, sites, and custom your form as see... To cough $ 100 /month much easy-to-use is available for all plans – free. To Earn money from it best to use and analytics for your popup forms website... Or web embedded forms is really tough, etc help track conversions to follow up with their customers ultimately sales! Other hand, is literally an all-in-one platform for online entrepreneurs is tough., while MailChimp sets you back a steep learning curve responded within 2 minutes of submitting my query and. Subscriber management is straightforward, Stripe, Paypal, and send personalized emails that lead to engagement... Will need on lock will need on lock allowing you to customize text,,! T opened your emails even Moosend does it better than MailChimp in this area Inbox Preview tokens to use marketing. Tool that doesn’t necessarily mean it offers a direct integration with apps like Shopify choice... Re done minutes of submitting my query referral program kind of locked us with! The only kicker with MailChimp and MailerLite i did an email campaign is the tool to ahead! Besides the green on both platforms, yet both are good for beginners try. For MailChimp, on the fly better off checking out this post on the best CRM software for small,. Perform any CRM, team management, or even your design no option to custom yours from.... Only a big name in the Inbox and responsive met beiden een test hebben gedaan,,. Them ), which is very useful ultimate MailChimp alternative ll ever need add more contacts Zendesk! Forget, aside from MailerLite, while MailChimp sets you back a steep $ 49.99/mo save your templates to every...