B2B or business-to-business email marketing is the concept that includes the exchange of information, products or services between two or more companies through conversational emails. They're way underused. Each time SuperOffice launches a new white paper or guide, we send an email to our subscriber list. Even though the channels have changed (unless, of course, you have hired street vendors lately…), newsworthy content about your company is still valuable content for your readers. By dividing subscribers into smaller, more targeted groups, email marketers report an average increase in revenue of 760% from their segmented email campaigns. You can send an email to offer them a discount if they opt to pay bills annually rather than monthly. Today we will have a look at their secret by going through these perfect sales pitch examples to generate B2B Leads. This is just one of the B2B email marketing examples that show that complementing your email design with a … It’s because his subscribers are potential event attendees (and therefore customers)! Great work. Asking a question is a great way to quickly deliver a cold email. Here’s a good example of a guest post pitch I received from someone who wanted to contribute to my blog… As you can see, it starts with some good personalization. You can generate leads, share product news and build long-term relationships. And now is the time to level up your email marketing game plan. As to return, the Direct Marketing Association (DMA) has established that email marketing brings you $40 for each $1 invested Simple yet effective! Success in business is about knowledge, and one way your B2B audience tries to stay ahead of their competitors is by gaining access to the latest information. thank you for this! Therefore, it makes sense to invite potential customers to a personalized demo with a sales rep. As part of their social selling campaign, LinkedIn not only sends a personalized email invite addressed to me by name, but they also signed off with an image from one of their sales reps. Most B2B sales email templates ignore the impact of data. I hope you always continue this wonderful work. I read Your post and I've really loved it. Hiten is able to deliver great content directly to his readers without them having to search the content out online. So if you have access to information or insights that your customers can’t get elsewhere, make the most of it! So when a subscriber signs up, set up an automated email to say hi and set expectations. First of all, don’t worry! That’s why 3 in 4 companies think email provides excellent ROI.. 3 B2B Email Newsletter Examples. A lot of brands use email marketing to keep their followers updated with big changes at the company, such as the release of new products, a … Home >> Email subject lines >> 35 great B2B subject lines Business-to-business emails can be used to get customers to sign up for a free trial, encourage them to attend a webinar or teach them to use your products or services better. In the example above, Perfect Audience has sent out an email to a new user who has become inactive. Your customers want to know you have their best interests in mind. Think of it this way: You automate your email. If they do not opt-in and you send a marketing email to them, then you risk being fined by GDPR (Learn more about GDPR and email marketing best practices here). If you have ever registered for a MailerLite webinar, you’ve probably seen this email. If you’re attending conferences and business-to-business events, let your audience know about it! It looks authentic and feels genuine, which makes the reader feel valued. Welcome your new users. Thanks for sharing the blog, keep on writing! So for prospects that were not sure whether SumAll was the right fit for their business, announcing this kind of news is likely to have a more positive impact. There’s no better way to promote an event that to invite people that already know who your company is and what you do. Let’s dive in. Used correctly, sending highly targeted email to business prospects can be a great way to begin a business relationship for B2B sales. So, what kind of emails can you send your email subscribers? For example, many B2B organizations in the service industry offer two payment versions, i.e., monthly or annually. So when you are planning your B2B email campaign, balance the business benefits with a human, empathetic voice. Here, we share why today's leading SaaS compa…, Relationship marketing is a long-term strategy with a focus on building close relationships wi…. The benefit of annual payment for the company is that it's good for cash flow. Come up with important information from the personal accounts of your users like statistics, credit score, activity on social media, and whatnot. eROI is a Portland-based agency that uses digital marketing for email marketing and web design services. However, a lot of the email design best practices retailers use to capture attention in the inbox still apply. Every business is different. Wanted to add my $0.02… And for your event, get your best sales people ready to meet and greet future customers! Below is an example of a B2B engagement email from Hubspot. Curated email content. Happy selling guys…. This email is a perfect example of how you help your users with your products. Using a no-reply email address screams to the recipient: “This email is coming from a robot.” If possible, send from a real person’s email. So next time you host an event, invite your email list! 8. In fact, it’s necessary. How to implement: There's no out-of-the-box solution for this kind of email as it's typcially sent from accounting/ billing department. 2. B2B re-engagement email examples 10. Don’t “batch” your welcome emails. So you just attended an awesome event. The email talks about how easy it is to use the Asana platform to communicate with your team and to manage the various projects you are handling. You already know why you need an email list and how to grow one.And now is the time to level up your email marketing game plan. For instance, to make an email campaign successful, it's not only about having a quality email list, but the email template should be visually appealing, the subject line should trigger curiosity and the call to action should be irresistible and make readers want to click it and visit your landing page. Share it with your audience! You can use these for inspiration or use some of the email content and add them to your own B2B email marketing ideas. Here, Upwork takes a straightforward approach, sharing a general list of ideas and inspiration for other businesses, driving traffic to their other content sources. Thank you! How to implement: Whether you use this example for new blog post content or article content, you can copy and paste the content directly into the email, like Gerry does, or provide a link to the webpage and drive readers to your website. Months after you launch your B2B email campaign, you might notice that some subscribers are becoming inactive. Congratulations, the free trial period is over. The template below is an example of how this could work for a cold B2B email: Subject: What you should know about [service (e.g., payroll, inside sales, marketing)] Hey [First Name], If your email subscribers are no longer active, use the Dropbox email marketing example to re-engage them and build a thriving business. Thanks for sharing with us! Check out this video below, which shows you how to do it with MailerLite. B2B email marketing doesn’t end with the sale! Identifies your audience - Who are you talking to? What are they interested in? These B2B email examples are very valuable for me, so thank you for posting it! Asana’s Activation Email. Related Content: You may also want to check out this article for more B2B lead generation strategies or this helpful post with 5 B2B email best practices. There’s the usual assortment of digital marketing tactics to choose from, such as SEO, PPC, and Content. You might: Case studies are valuable to B2B marketers because they show your subscribers your solution in action! By offering several options, MarketingSherpa is segmenting its new subscribers. If you found this post valuable, please tweet about it here! In fact, 73% of marketers agree that the email marketing is core to their business and 40x more effective than social media for lead generation. It's not promotional in anyway, other than providing the reader with some thought-provoking content. Eyequant’s case study email starts by explaining the challenges similar companies face. How to implement: Whether you use auto-responders or send the emails manually, welcoming new subscribers to your company email list is a great way to build a strong relationship from the beginning. This is broken down into a series of 4 different emails: Grammarly includes a ‘wrinkle in time’ badge, a clever way of noting the time that has passed. *Is there something here that's a little bit extra? 16 of The Best B2B Email Marketing Examples 1. Asana’s emails are always a delight to read. Conclusion. They stop being their usual self and turn into their business self. I really like the email examples from Buffer and Unbounce. UserTesting.com lets you pay for people to test your website. The intro offers a look back at some of the company’s accomplishments during the year, and a few linked content marketing pieces serve as valuable tools that clients can use for their end-of-year reporting. Driven by a passion for Customer Relationship Management (CRM), SuperOffice makes award winning CRM software for sales, marketing and customer service. I want to make a point that email marketing can create wonders if used the right way. But there’s one big challenge. Share what’s happening, and help your clients to get even better at their jobs. In in the mid-19th century, newspaper vendors would shout out when there was newer “news”. Webinars are a great way to showcase your expertise and engage with buyers’ who are further down the sales cycle and looking to make a purchase. In fact, during a live AMA (ask me anything) on Inbound.org, Peep went as far as saying 80% of his conference ticket sales come from his email list! When to send: Bi-monthly or quarterly. You are focused on getting tasks done and interacting with others in a highly professional manner. Use this information to help segment your email list. Great article! Here, we have curated a few examples of B2B email marketing, which will help you redefine your email marketing campaign. Here are a few high-energy, fun, and fantastic B2B email marketing examples: Flywheel: Hey there, Good Looking’! Do you know why? Explain how your product or service changed a customer’s life. Your B2B cold emails are guaranteed to fail without this. The intro offers a look back at some of the company’s accomplishments during the year, and a few linked content marketing pieces serve as valuable tools that clients can use for their end-of-year reporting. Thanks for the inspiration. Hi Steven, Before we begin, here's a quick reminder that you need permission to send emails to your subscribers. When to send: Monthly. Funny direct mail example by Sage. Thank you! Far too many companies fail to acknowledge their customers. As B2B buyer’s move further down the funnel, the value of a case study grows. Gerry McGovern has long been sending new articles that he publishes in his weekly “New Thinking” email series. They provide conspicuous email templates as well as short and simple survey templates to acquire maximum amount of statistics in a short period. Help your clients by sharing a guide on what’s happening. These examples are super relevant. Now that's out of the way, let’s get started! When to send: Each time you update your product. Everyone loves stories. You can set up a B2B re-engagement campaign targeting inactive subscribers. In addition to the thank you, you can also provide links to your resource page and a link to your product page (just like Unbounce do). The sender addresses me by my name and writes a bit about some articles that she read on my blog. Very detailed email marketing plan from you steven. Use your B2B email campaign to make a date with your audience so they can catch your live stream. As far as customer acquisition channels go, webinars are one of the most effective ways of speaking directly to your potential customers. There’s a big fun side to the holidays and we can see it in lots of things. Thanks for sharing these examples. Most clients who buy an email are not aware of email strategies to send a successful email campaign. For prospects on the fence as to which vendor to choose, this is the kind of change that can lead to an increase in new customers. Email marketing is powerful because it builds long-term relationships. Here are 8 examples that prove B2B email marketing doesn't have to be underwhelming, ugly, or forgettable. Keep up the good work! Hopefully, these email marketing examples will inspire you to send better emails. Below, Inside Design links to multiple relevant articles, so that their subscribers can select which content they are most interested in. How to implement: Create an automated email that is sent between 3-4 days after the free trial has ended to all trial users who do not become paying customers and ask for a referral. It’s simple, it’s personalized, and it’s a neat way of reminding your new leads why they signed up in the first place! One of the best recent cold emails we received was a great example of B2B personalization. Brands are highly strategic about when, what, and to whom they send emails. For example, an IT manager and a CMO (Chief Marketing Officer) may both have input into a purchase decision for new technology, but they will probably care about different elements. How to implement: Anytime you roll out a feature that impacts the user experience (like in the example above), communicate it by email. Xero – another B2B accountancy software, has run this successful campaign. When to send: Send this email 3-4 days after the free trial has ended. However, as long as you have an email template ready to use, it can be processed each time a customer downgrades or cancels their account. White back ground, green call to action button. Upsell Email. Webflow. Generate a report or other content, and use an email marketing campaign as one of the distribution channels. Thank you for sharing this article! Great article! By sending an email immediately after the person has unsubscribed, you're informing them that their request to no longer receive emails has been confirmed (the emoji doesn't hurt either, as it's inline with their brand TOV). Great article! people that know you well). Transforming into your business self is not a bad thing. A B2B sales email refers to the content that might help your prospects to know about your products or services in detail. How to implement: An unsubscribe feature is a standard, out-of-the-box solution in every email marketing software.
4. This is a great collection of email examples, and good thing is that most of them can be automated. You give your contacts the opportunity to confirm their opt-in status by clicking a CTA. Confirming the opt-in status of your contacts is considered as a B2B re-engagement strategy. Example provided by SumAll (now acquired by another company). For the customer, an annual payment is usually rewarded with a discount. These B2B email examples are very valuable for me, so thank you for posting it! One of the B2B email marketing examples you’re probably familiar with is the announcement email. The template below is an example of how this could work for a cold B2B email: Subject: What you should know about [service (e.g., payroll, inside sales, marketing)] Hey [First Name], That said, the trick to breaking through the clutter of B2B email marketing to connect with your clients is to turn off your business self. After looking at all these unique B2C and B2B email marketing examples, you are ready to design your beautiful email campaigns. You already know why you need an email list and how to grow one. N-0167
But if you’re new to the B2B email marketing game, we have a few examples of clever B2B email marketing campaigns to inspire you: 1. eROI. As a business that serves other businesses, you have access to the best source of information in the industry: your clients! Thanks, Piason! By doing nothing, you make it difficult to create a strong impression. Just ask Jack Spade. Welcome emails generate 4x higher open rates—and they drive 320% more revenue on a per-email basis than other promotional emails. We signed up to 1,000 newsletters and have collected the best B2B email marketing examples we could find, including email samples from Buffer, VWO, Kissmetrics and Headspace that you can copy and paste. The following are 3 great examples of B2B emails that work. Each time a new user signs up for a free trial of their service, you get this email. *What’s really in it for the customer? All rights reserved. Devan Ciccarelli. You’ll always get personalised, short, well-designed and succinct emails from Flywheel. If you have insights into your industry trends, policy changes, or solutions, then don’t keep it to yourself. Find a balance between sharing your business’s value while keeping in mind that you are speaking to a human. You can even add CTAs so that their subscribers can go directly to what interests them, as Atlassian did below. Very inspiring! When to send: Quarterly or two times per year. 3 B2B Email Newsletter Examples. There’s no ‘one size fits all’ approach in B2B email marketing. The company: Medical device manufacturer. Many times, your inactive subscribers are either A) too busy at the moment, or B) no longer interested. Here are a few high-energy, fun, and fantastic B2B email marketing examples: Flywheel: Hey there, Good Looking’! By offering valuable content, they help their B2B audience stay on top of their game. But, while you're busy developing new code, testing new features or rolling out Beta versions of a new product update, the majority of your customers will remain unaware. What makes this email template even better is that they offer the option to cancel at anytime. Thank you! She then suggests some topic ideas and ends the email with samples of her work. Here are a five reasons why I loved it and one critique: Number One: The subject line and the first sentence pair nicely to prompt the open. Oftentimes, there are several decision-makers and influencers on your email list. This B2B email from Meltwater is a perfect example of how an end-of-the-year email should be done. We use Flywheel for our hosting, and it’s amazing how these guys made something like WordPress managed hosting feel so classy. Backed up by both professional opinion and industry statistics, email has an important value for businesses in creating sales leads and revenue, and retaining customers. Your business self is rational and goal-oriented. *What are the goals of my company right now? Great post! In the B2B email below, NewsCred entices their subscribers by implying that unless they attend the webinar, they will miss out on a marketing performance metric. The referral email keeps the conversation going, even asking for input on suggestions or ideas to their product. I learned a lot about email marketing and what to send to my subscribers! Building a database of opt-in email addresses is the best way to go about developing your audience. If you download a piece of content, or complete an action on a website, a thank you email is a great way to connect with your audience. We’ll start with B2B email marketing examples from the top of the funnel and work our way through the entire customer journey to help you increase engagement and deliver better results from your email marketing strategy. Instead of sending them all a mass email, you have a much better chance of winning their trust, loyalty, and business by speaking to each person’s specific needs. I love the Buffer and Unbounce email campaigns the most! The benefit of sending this email once someone unsubscribes is that it acts as a confirmation. Just don't delay it any further, as any big changes that that aren't clearly explained will lead to a surge in customer support tickets. Indeed, the simplest and most effective marketing is done by email. You’re doing a great job with these B2B email marketing articles. Which makes me wonder, has my taste been that good since then or has it always been bad? Well, what usually happens after a free trial is the communication takes one of two paths; the first path is that the free trial user becomes a paying customer – Whoohoo! As the leading European CRM provider, SuperOffice is trusted and used by more than 6,000 companies. This is an amazing blog post, Steven! Tip: There are different ways to use email segmentation. Want More Conversion Rate Optimization Strategies? Great collection of B2B email marketing examples! This statement makes it clear it won’t be, or at least attempts to do so. Last Updated Jun 19, 2019. In fact, the content of the email can be the same whether the user becomes a customer or not. It's helped Evernote generate more than 200 million users! When VWO launched SmartStats, they informed their audience of the new change and how it impacts users – and how it can help them with their tests. ), but it’s the human aspect that will set you apart. Sent to new users or subscribers, the welcome email is an opportunity to introduce your email marketing approach. The emails for the needs of a b2b sale are written and framed keeping several factors in the mind. It’s numbers like these that makes email marketing so valuable. Email is the undisputed king of B2B marketing. Thanks for sharing! Hey.. it happens, but sometimes, people want to stop receiving emails from you. What do you think of these 21 B2B email marketing examples? In an upsell email, you offer an upgrade or premium services or add-ons to increase your service’s functionality. Share it! Asana. 16 of the best B2B email marketing examples; 19 B2B email subject line examples; What is B2B Email Marketing? These tools are quite cost-effective and their freemium plan offers a lot of features too. 1. If you don't communicate new updates to them, then they might not think you are doing anything at all. When to send: Each time someone signs up for a free trial. Wow, what a great list of email marketing examples. A B2B email marketing strategy is nothing if you don’t have addresses to send it to. Announcement. Definitely! They are very useful! I have used some of your points and just done my very first email drip, and I would love your opinion on it. There's some really great examples here! 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